Brand recognition is powerful. Many large companies use brand recognition as a valuable marketing tool, and they have gained that brand recognition through a great deal of momentum over a long period of time. Startup companies are at a disadvantage, since hardly anyone knows they exist yet. They are a Continue Reading
Marketing
Ways to Market Yourself as an Attorney
In order for an attorney’s skill set to be useful, they must find work. Marketing yourself as an attorney can be difficult, especially with the public’s tendency to lump most attorneys into the same generic category. Knowledge of marketing yourself on the internet and in-person can, therefore, be invaluable, and Continue Reading