Promoting Your Small Business: How to Dominate the Local Market

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Promoting your small business shouldn’t seem like a daunting task. There are a few simple ways to promote your company while also making your company front and center. Here are the best ways to dominate your local market and make your business stand out. 

Geofencing Marketing

Never heard of geofencing marketing? This strategy is extremely simple and effective. Geofencing creates virtual boundaries in your neighborhood. This allows you to isolate the location of a store or area. With geofencing marketing, you’re able to target your ads to people in these specific areas. For example, if you own a baby store, you can target people visiting the local pediatrics office or the maternity ward of the hospital. You can also target a competitor’s store in an attempt to drive business to you. 

When you target specific locations, you put your marketing to good use. You’re making sure the right people hear about your business, which means they are more likely to come to your store. You’ve also caught them when they’re already thinking about something related to your business, and timing is critical.

Promotional Items

Promotional items are always a popular form of marketing, and that’s because they work. The right promo materials will spread the word about your business and improve sales. Most consumers keep promo items for an average of eight months, which means your business is staying on their minds for almost a year. Bringing your promotional items to local events, like sports games or town gatherings, is a great way to dominate the local market. 

What types of promo items are best? Make sure that whatever you decide to buy is high quality like the materials at Consumers tend to keep umbrellas for over a year, making this item a great investment. Mines Press can help you decide which items are best for your industry. If you’re investing in promo materials, you’re investing in the future of your business. 

Use Social Media

Social media is a great way to promote your business. It’s free and almost everyone in your area is using it. There are a few tricks for making the most out of your social media presence. Make sure you’re posting frequently and at the right times. This might mean you post several times a day on Facebook, Twitter, and Instagram. If you don’t have the time for that, hire someone to manage your social media pages or ask another employee to handle it in addition to his or her usual tasks. 

Your social media accounts should focus on connecting with customers and providing great customer service. It’s become very popular for consumers to message social media accounts with a problem instead of calling the business. You or your staff member should be quick to reply and focus on how you can help. Ultimately, you want to create a great social media presence that spreads the word about your company and tells customers exactly who you are. 

Partner With Other Local Businesses

Working with other businesses in your area is a great way to promote your company and support others. You can create a local meetup for people in your industry or just local small business owners. You can partner with other businesses to host exciting events. For example, if you own a clothing store, invite the local bakery owner to host a pop-up bake sale in your store. Both of your customers will love the unique event and appreciate that local business owners are working together. 

If you’re attempting to promote feelings of community and hometown pride in your neighborhood, partnering with our like-minded businesses is the perfect plan. You’ll gain support for the other companies and from the local consumers. You want to do whatever you can to put your business in customers’ minds.

Whichever way you decide to promote your business, make sure you spend time and money on the task. When you create an excellent marketing plan, you can easily dominate the local market and watch your store thrive. 

Kaitlyn is one of our talented and experienced contributing writers, responsible for delivering well-researched, high-impact business and marketing articles and posts, in addition to crafting larger editorial pieces.

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