5 Steps to Starting a CBD Business in 2020

a bottle of alcohol

The CBD industry is booming, and you can be a part of it. As marijuana, CBD, and hemp products become more mainstream, more and more consumers are looking for a store to purchase CBD oils and products from. This is where you can come in. If you’re looking for a profitable entrepreneurial venture, starting a CBD business in 2020 is a great option. Here are five steps to keep in mind as you plan, launch, and grow your new company.

Find Legal Representation

Although many states have begun to legalize marijuana and CBD is a separate kind of product, it’s worth noting that the government is still changing its regulations annually about CBD items. Having legal counsel from an expert is thus crucial if you want to be able to sustain or increase your business in the next few years.

From ensuring that you’re following the correct guidelines for distribution to double-checking that your products are properly sourced, a reliable lawyer can be a major boon for your company. Finding California or Colorado marijuana lawyers to represent and advise you can be especially helpful since they have been part of the legal marijuana movement since the beginning.

Source High-Quality Products

Part of setting yourself apart from other businesses is having high-quality products. Many times, new customers will have their first experience with CBD because of your company and it’s important to have products to try and sell that meet a wide range of needs.

If you’re not sure what the CBD community thinks about different products, it can be helpful to read reviews from The CBD Insider. These third-party opinions consider a variety of factors in how they score and recommend different products, which can help you find the brands and items that others will enjoy, too.

Pick Your Niche

One mistake that many businesses make is trying to do too many things for too wide of a group of people. Especially if you’re just starting out, it can be beneficial to pick a niche that helps you build up a reputation as an expert in the CBD and marijuana sales space.

For example, you might decide that you want to focus on CBD for pets or for athletes. Whatever angle you decide to take, be sure to research other competitors so that you can figure out a unique way to position yourself in the market.

Build Your Brand

Part of differentiating your business from competitors comes down to building a recognizable brand. Think about how your business name, colors, and logo all help tell your company’s story. This sort of thinking should continue into the way you talk about your business and its products online and in marketing materials. Even the way that you package your products can play a role in building a brand identity that appeals to your customers.

Think about the unboxing experience of most Apple products and how that approach helps to illustrate the care that goes into creating each Apple item. By carrying your brand identity throughout every aspect of the customer experience you can really build a name for yourself.

Don’t Be Afraid to Experiment

As you start to grow, it’s okay to consider branching out. Of course, nobody wants to alienate their core audience, so it’s crucial to do this with data on your side. That being said, if surveys and other analysis seems to suggest that your customers would be open to trying a new product or CBD oil flavor, it’s important to take that risk.

Often times, these kinds of decisions can really pay off in the long run, which attracts new customers and strengthens your existing client base all at once. Plus, with expert advice from websites like The CBD Insider, you can work to ensure that the products you’re selling have the maximum possibility of becoming the next big thing.

Ebonie Barden works across OI's platforms and deparments, developing content that reflects our readers' inquiries and needs in order to best engage and serve our diverse audiences on the topics that matter.

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