Tips for Setting Up an Eyelash Extension Business

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Starting your own business is rarely easy but it’s an endeavor worth pursuing if you have the drive and the skill. When you’re starting your own eyelash extension business, some common business practices come into play as you’re getting your company off of the ground.

If you’re starting your own eyelash extension company, here are some top tips to start you with the right foot forward.

Decide if you’re starting online or opening a physical store.

Nowadays, online businesses can be just as profitable as physical locations. The first step to starting your business is determining if you’re going to sell your products solely online or open a physical store to sell your products and perform eyelash extensions yourself.

For some the decision is easy; you have a cosmetology degree and you’re ready to put it to good use by opening a local store. Combining online advertising in your efforts will ensure you get local attention and business from the web. However, for those who don’t have a background in beauty applications, starting online is the best course of action. This will enable you to showcase your products without spending money on renting out a physical property. If you have small enough stock, you can even store your magnetic lashes, mascara, and other false lash products in the comfort of your home. As your business begins to grow, you can always upgrade by renting a larger storage space or opening an in-person business nearby.

Perform market research.

This research might also influence whether or not you’re ready to open a store locally. Market research is necessary to get a better idea of your product viability and learn more about your targeted demographics (who you will be selling to). This research can help you determine if lashes will sell well in your area and if the specific product you’re investing in will have a decent return. It can also help you identify common trends among your target audience and whether or not it’s a good time to open a lash business in the first place.

This research is tough to do on your own so outsourcing a marketing agency might be a good first step. Mobinner, for example, is an authority on online marketing and advertising. Relying on a company like that can help you gain a bigger picture of your potential business before you sink your life’s savings into a strategy that doesn’t work. For example, they might tell you to start an informational blog with specific keywords and give you tips on social media advertising to get your business off the ground. Luckily, lashes and falsies are not constricted by season and there’s always going to be a market for beauty. These two evergreen qualities already put lashes ahead of many other business ventures.

Design and build a website that represents your brand.

Every successful business has a website, including yours. Shop around for the perfect domain name and rely on an expert team of designers to craft a website that your customers will love. Even though websites like Squarespace are cheap, they might not be as intuitive as a custom-designed website. Whatever you do, make sure that it’s easy to navigate, expresses your brand’s aesthetic, and loads across various platforms, including mobile searches. That way, everyone can gain access to your website with ease.

You might want to rely on the help of cosmetics branding experts to set yourself apart from the pack. For example, L’Oreal relies on organic tones to inspire natural beauty across its platforms. Meanwhile, Covergirl is bright and festive, showcasing real people using its vibrant makeup. As soon as you have an aesthetic that works with your message, this theme will help guide you as you build your intuitive website.

These are just some of the many ways you can start launching your own lash extension business online or in real life. Good luck and happy planning!

Ahmed Guillen leads OI's editorial staff. He is passionate about professional development and helping our readers navigate starting and enhancing their businesses and investments.

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