What’s Involved in Owning a Brick-and-Mortar Business?

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Everyone would love to be their own boss, but running a business is anything but a cakewalk. You have to manage every detail of launching and growing your business, and you also have to hold yourself accountable for your company’s success. Indeed, opening a brick-and-mortar business will test you in more ways than you thought possible. However, if you pass the tests, your reward is significant profits.

There is no secret sauce for running a successful business, but there are plenty of proven tactics that will help you grow your brick-and-mortar business from an idea to a reality. If you’re looking for insight into what it takes to run your own business, we’ve got you covered. Continue reading.

Create a plan for your business.


The planning stage is a time of great excitement for new business owners, especially restaurateurs. During this phase of the process, you create your brand, name your business, write a business plan, and get the proper licenses.

One of the most important steps in the planning process is finding the right location for your business. It’s a good idea to perform market research before choosing a location so you can place your enterprise in an area close to your target demographic. Once you find your location, it’s time to start creating the vibe you want your establishment to exude when people enter.

Build an online presence.


Building and maintaining a robust online presence is essential to increasing brand recognition and visibility. With so many people searching and shopping for products online, digital marketing has become a necessity for small businesses. Search engines pick the winners and losers of digital marketing, making search engine optimization (SEO) a key component of an effective marketing strategy. Success starts in your immediate area, so it’s wise to prioritize local SEO.

When looking for a digital marketing agency to direct your local SEO campaign, it’s important to choose a company that knows your local market. For instance, if you’re opening a new restaurant in Colorado, it would be wise to choose a Denver SEO agency that knows your local area.

You need a POS system for your physical location and online ordering.


Most people use debit cards and credit cards rather than cash to make their purchases these days. It’s important to have a point of sale (POS) system capable of managing your in-store and online sales.

So many people shop online these days that it’s a must to have an eCommerce infrastructure to match your brick-and-mortar POS computer system. The best thing about eCommerce is that it enables local businesses to build a national customer base while still focusing on their local market. So, if you don’t have an eCommerce store and a POS system that integrates your brick-and-mortar and online store, you’re leaving money on the proverbial table.

Invest in security.


As a business owner, you’re responsible for the security of your business and all who enter. It’s worth it to invest in the latest surveillance technology to provide yourself and your customers with peace of mind. After all, the last thing you want your business to be known as is a hotspot for criminal activity as that will scare away potential customers and investors. Simply installing cameras acts as a deterrent to would-be criminals and dishonest employees.

If you want to be a successful entrepreneur, you have to be willing to work harder than you ever have before and invest in your business. Around 50 percent of businesses shut their doors forever within five years, but with the right tools and work ethic, your company can experience lasting success. As long as you have the right resources and infrastructure, prosperity is within your reach.

Faye Ellis brings unparalleled insight on the business trends that matter to our audience. She is a marketing expert who joined us as consultant and now manages all of our valued content.

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