Having a Wikipedia page for your company these days is a must. Wikipedia is considered an objective research tool for consumers, investors, and the press, which is crucial to your brand awareness. In addition, Wikipedia typically ranks in the top five results on search engines for virtually any keyword, person, or location. Not to mention, this massive online encyclopedia usually gets roughly 380 million unique views a day. Therefore, it only makes sense that your company should have a Wikipedia page if you want more website traffic, whether it’s a page on Wikipedia for CEOs or just for the company itself. Now that you know the importance of Wikipedia, there are several things you should know about creating a Wikipedia page for your company. Today, we’ll explore some of these topics so you can be better prepared when you set out to create a page for your company.
Here’s what to expect when you have a page up and running.
Before we dive into what goes into creating a page on Wikipedia, you should know what to expect once you have one. Your company’s page isn’t always going to look as you envisioned. It likely won’t look like how you wrote it to begin with after only a few hours. There are millions of editor accounts on Wikipedia, and there are usually around 60,000 of these editors active at any given time. Therefore, your company page will likely be edited shortly after creating it. In addition, you’ll need to account for editors that don’t like your company or what it stands for. So, it can be a constant challenge to keep your page looking professional and convey the image you want for your brand.
Creating a Wikipedia page is only the first step. Managing your company’s page is an ongoing process that will never end. For example, take Malliha Wilson’s Wikipedia page. Malliha Wilson is a Tamil Canadian lawyer who served as the Assistant Deputy Attorney General of the Government of Ontario from April 2008 to November 2016. In addition, she was the first visible minority in the country to hold that particular position. She has a page for herself that was created in 2017. However, to keep her page relevant and prevent inaccurate information from other editors, her page was still being edited in 2021. Hence, if you want a page, prepare to manage that page indefinitely.
How to create a Wikipedia page.
Once you’re ready to create your page, you’ll need to create an account on Wikipedia with a username and password. With your new account, you won’t be able to create a page until you’re autoconfirmed. To become autoconfirmed, you usually need to have an account older than four days and have made at least ten edits to other pages.
After the waiting game is over, you can finally make your page. When you want to start, you’ll click the blue Article Wizard button and click next on the following page to get started. As you’re creating your page, you can include as much or as little information as you want. It would be best to structure your page for easy readability, highlighting the most essential and basic information, including your company’s purpose. Finally, when you’re finished, submit the page for review. After Wikipedia qualifies it as a credible source, they’ll upload it as an official Wikipedia page.
Keep the following tips in mind and get writing.
Keep in mind that Wikipedia is an encyclopedia, after all. So, you must include citations to other articles and third-party sources. These citations can consist of books, newspapers, journals, magazines, and websites, so long as they’re a reputable source. Remember, social media, press releases, professional profiles, and company reports don’t qualify as reputable sources. The point of citations is to give your company page credibility and allow your readers to trust that your company is real and that the information they’re reading is unbiased. In addition, try to refrain from using adjectives and avoid terms like “best,” “only,” and “world’s first” unless you can cite a source that proves it. With these tips in mind, you’re ready to create your company’s Wikipedia page.