Did you know that the average real estate agent only closes on 12 deals per year? We don’t mean to say only as if 12 isn’t impressive when you’re talking about selling products that cost hundreds of thousands or even millions of dollars. However, that statistic does point to the importance of reaching as many potential homebuyers as possible.
Expanding your customer base in the real estate industry is much easier said than done. The housing market is always competitive whether it’s a buyer’s or seller’s market, meaning you have to be on the constant prowl to attract both buyers and sellers. Continue reading to get some tips to help you reach more potential homebuyers.
1. Expand into new markets.
Sometimes, a real estate company’s growth can be stunted by the market in which it operates. lf your real estate company has had success in your area and has had trouble attracting new clients, you may have maximized your potential in that area. If that’s the case, it may be time to move to a different or larger market.
The first step of expanding into new markets is performing market research to see what city or state offers your company the greatest chance of success. For instance, California and Florida have more real estate agents than any other two states in the country, but that’s because they’re also two of the largest and most desirable states in the United States in which to live.
By expanding into those markets, you should be able to find prime real estate and a new customer base ready for your services. Even though California and Florida are premium real estate locations, they’re not the only places in the nation to which you can branch out and build something special.
Furthermore, you don’t want to launch new operations too far from home unless you’re sure you have the infrastructure to support it. Venterra Realty built their brand by building their reputation in Texas as a realty company that put their clients’ interests first, and once established, they began building branches in other areas of the south.
Venterra is an example of expanding your territory rather than relocating. However, whether you choose to relocate or expand your operations, penetrating new markets is the most tried and true way to further your reach in any industry.
2. Use social media to increase brand visibility and awareness.
Expanding your reach is all about finding the best ways to connect with people, and there’s no better way to connect with people these days than on social media. Have you ever noticed that when people purchase a new home, one of the first things they do is post pictures of their new abode on social media? That means that social networks are a great place to market your real estate business.
Almost everyone with an internet connection has a profile on at least one social network, making it one of the best platforms for reaching new potential customers and expanding your target audience. For instance, launching a Youtube channel for your business is one of the best ways to draw interest in your industry and your brand.
Even though you don’t need much more than a smartphone and an idea to launch your own Youtube channel, it’s something for which you should plan carefully. Your first step should be to learn what others have done to find success with their Youtube channel so you can have a template to use as your guide.
Speaking of templates, your Youtube Channel art will play a large role in the ability of your videos to connect with viewers. The good news is that Lucid Press, a company that prides itself on opening channels of communication between brands and consumers, is making it easier than ever for Youtubers to make eye-catching Youtube videos. To learn more about how Lucid Press can help boost your social network marketing and get a Youtube banner template free, be sure to check out their website.
There’s a lot that goes into creating engaging content, from graphic design to audio. However, by following the advice and footsteps of others who’ve become influencers and tapping into your creativity, your Youtube channel could be a powerful tool in expanding your company’s reach.
3. Use cloud technology to ramp up your digital marketing efforts.
Digital marketing has taken off to the point that it’s likely the first thing you would learn about in a marketing class these days. However, it’s cloud-based marketing tools like CRM and project management software that make digital marketing campaigns possible.
One of the cons of relying so heavily on the cloud is the lack of security. However, with the iCloud Home, you get the benefit of cloud storage in a physical device you can keep at home. Even though iCloud is a cloud picture storage device, it’s capable of so much more.
For instance, you can use it to store any digital content and access it from anywhere you have an internet connection whether you’re using a mobile device or laptop. With the iCloud home, you can give your marketing team access to the data and digital content they need for developing marketing campaigns while at the same time ensuring the safety and security of your content.